About FURNOVA
Furniture is the only thing we buy.
FURNOVA INC is a U.S. trading company and importer of record for one category. Five collections, nineteen standing SKUs — bought direct from the factories that build them, checked while there is still time to fix a problem, and landed in New Jersey on one invoice.
The company
We carry the import file ourselves.
Plenty of traders hand the customs entry to a forwarder and hope. We are the importer of record on our own shipments: the bond, the classification, the ISF and the documentary file are ours to get right. That is why a buyer can send a specification and get a date they can plan around instead of an estimate.
We do not own factories, and we do not pretend to. What we do own is the buying decision — which factory, which board, which coating thickness, which carton. That is what actually decides whether a container arrives sellable, and it is the part most suppliers leave to whoever happens to answer the enquiry.
The company is deliberately narrow. Office seating, desks and tables, storage, outdoor furniture and decorative panels share factories, materials and test requirements, so depth in one part of the range pays for itself in the next — and a spec sheet for a chair we have never shipped gets an honest answer within a day.
- Legal name
- FURNOVA INC
- Entity
- Corporation — registered in the United States, State of New Jersey
- County of record
- New York County (Manhattan)
- IRS letter no.
- 42-5336874
- Registered address
- 1125 Clinton Ave, 2nd Floor, Suite 201, Irvington, NJ 07111
- Legal representative
- HUANG ZHENG HAO
- Role in the chain
- Importer of record · wholesale supplier · consolidation point
Procurement capability
Buying furniture is six engineering problems.
A furniture price is the sum of a board, a frame, a finish, a carton and a document file. Anyone can compare the first number. We quote against all five, which is why our orders tend to survive the container.
Boards, veneer and edge banding
MDF, particleboard and plywood cores in E0 or CARB Phase 2, oak and walnut veneer, HPL and 2 mm PVC edge. We specify the core, not just the look — it is what decides whether a desk survives a humid warehouse in Houston.
Tube, sheet and powder coat
1.2–2.0 mm steel tube frames, cold-rolled sheet bodies, weld dressing before coating. Coating thickness and salt-spray hours are agreed in writing, because that is where the cheap quote always hides its saving.
Foam, fabric and mechanisms
Moulded foam densities from 35 kg/m³, Martindale-rated contract fabrics, bonded leather or genuine hide, class-3 gas lifts and tilt mechanisms from qualified component makers.
GFRC and timber for exterior use
Glass-fibre reinforced concrete with sealed matte finish and freeze–thaw rating; thermowood and acacia with drainage and liners. Heavy, brittle goods require a different packing logic to flat-pack furniture.
Cartons engineered for the crossing
ISTA 1A and 3A drop testing, five-layer corrugated, corner protectors on concrete, polyfoam on veneer edges, barcodes and assembly sheets printed per market. Damage claims are a packaging problem before they are a supplier problem.
The file that clears the border
HTS classification under chapter 9403, TSCA Title VI and CARB Phase 2 formaldehyde documentation, California Prop 65 labelling, BIFMA test reports on seating, and ISF filed before the vessel loads.
Supplier development
How a factory gets on our list.
Capability, before price
What the factory actually runs: press size, coating line, sewing floor, concrete moulds. A trading office that forwards our enquiry to a sub-supplier is not a factory we will place an order with.
Paperwork and test reports
Business licence, export licence, material certificates, formaldehyde and BIFMA reports where they apply. Documents are checked before a sample is even requested.
Sampling and first article
Material swatches, then a pre-production sample measured against the signed spec. Colour, gloss level, stitch density, hardware — all approved in writing.
Inline and pre-shipment inspection
AQL inspection during production and again before loading, with photographs and a written report issued before the container is sealed.
Finished goods, pre-shipment
Import scope
Three product families under HS chapter 9403.
Office storage and case goods, office seating and tables, and decorative and outdoor furniture. Everything in the catalogue traces back to one of them — which is why the classification, the test reports and the factory list stay short enough to know by heart.
The team
Small on purpose.
The person who quotes your order follows it through sampling, inspection and delivery. Nobody hands your file to a department.
HUANG ZHENG HAO
Owns supplier relationships, commercial terms and the final price on every quotation. Signs the specification that the factory is held to.
Asia desk
Runs factory qualification, sampling, quotation and production follow-up from first enquiry to first article and repeat orders.
Import file
HTS classification, ISF, customs entry, test reports and Prop 65 labelling — prepared before the goods leave, not after they arrive.
New Jersey hub
Receiving, consolidation, re-palletising and outbound delivery from Irvington, NJ. Multiple factories arrive as one shipment on one invoice.
Inspection
Inline and pre-shipment AQL inspection with photographic reports, plus a damage-claim file kept per shipment.
Order desk
Tracks production dates, documents and delivery windows, and answers status questions from the file rather than from memory.
Working with us
Start with one item you already buy.
Send a spec sheet, a photograph or a competitor's sample. We come back with a landed price, the factory behind it, and the lead time we will hold ourselves to.